Dongfeng Motors Philippines Accelerates Nationwide Expansion with New Dealership Partnerships

Dongfeng Motors Philippines continues to strengthen its nationwide presence with the upcoming opening of its newest dealerships under Central Auto Resources and TJ Motors Ventures, marking another significant milestone in the brand’s growing journey in the Philippine automotive industry.

This development forms part of Dongfeng’s broader 2026 expansion strategy, which includes the rollout of new dealerships across key locations such as Dasmariñas, Manila, Cebu, and Bohol. These strategic expansions underscore the brand’s long-term commitment to increasing accessibility and delivering world-class mobility solutions to more Filipino motorists nationwide.

With new locations in Dasmariñas and Manila, Central Auto Resources is set to serve customers across Southern Luzon and Metro Manila, further strengthening Dongfeng’s footprint in high-growth urban centers. Complementing this expansion, TJ Motors Ventures will lead Dongfeng’s presence in Cebu and Bohol, extending the brand’s reach into key Visayas markets. Together, these dealership developments reflect Dongfeng’s focus on customer-centric operations, strong dealer partnerships, and sustainable growth aligned with the country’s evolving mobility needs.

Through these new dealerships, customers will have access to Dongfeng’s expanding vehicle lineup, including the Aeolus Huge Hybrid and Aeolus Mage, designed for modern urban and suburban driving; the Nammi EV with 430KM Range, Dongfeng’s all-electric model offering efficient, eco-friendly mobility; the Rich 7, built for durability and business versatility; and the U-Tour, providing spacious comfort for families and long-distance travel. New and upcoming Dongfeng models will also be made available soon, ensuring customers across the Philippines can experience the latest in automotive innovation and design.

At the heart of this milestone are Ms. Anna Caranina Cua, Dealer Principal of Central Auto Resources, and Ms. Jennifer Yu, Dealer Principal of TJ Motors Ventures. Guided by strong leadership and a clear entrepreneurial vision, both leaders bring strategic confidence in the Dongfeng brand—recognized for its quality engineering, modern design, and proven reliability. Their investment represents more than business growth; it reflects a long-term commitment to delivering innovative, dependable mobility solutions while upholding the highest standards of customer service for Filipino motorists.

“We aim to provide the Filipino community not only with innovative and green mobility solutions, but also vehicles that become a meaningful part of daily Filipino lives, from everyday commutes and family journeys to business, growth, and progress,” said Mr. Brennan Lim, Deputy CEO of Legado Motors Inc., the official distributor of Dongfeng Motors in the Philippines.

Designed with customer experience at its core, the new dealerships will offer a seamless car-buying journey supported by professional sales consultants and comprehensive aftersales services aligned with Dongfeng’s global standards—ensuring consistent quality across every touchpoint.

The opening events will be attended by executives from Legado Motors Inc., members of the Lim family, Dongfeng management, and key industry partners. Representatives from Central Auto Resources, TJ Motors Ventures, loyal customers, and banking partners are also expected to join the celebrations—highlighting the strong relationships that continue to propel the brand forward.

A Partnership Built on Trust and Growth

This milestone further strengthens the collaboration between Legado Motors Inc., Central Auto Resources, and TJ Motors Ventures. Since Dongfeng’s entry into the Philippine market in 2023, partnerships such as these have played a vital role in establishing the brand as a credible and fast-growing name in the local automotive industry.

Legado Motors Inc. serves as the official distributor of Dongfeng Motors Philippines, while its dealership partners operate with a shared mission: to deliver reliable, innovative, and high-quality vehicles that empower Filipinos to Drive Their Dreams.